Via Macerata 7
We appreciate your visit to our website. First of all, we would like to introduce ourselves as a responsible body in the sense of data protection law:
Via Macerata 7
We would like to inform you about the collection and use of your personal information in accordance with our legal obligation.
When you use our website, personal information about you will be collected. This can be done by entering the data independently – such as: Eg your e-mail address. Our system also collects data from you automatically, such as your visit to our website. This is done regardless of which device or software you use our website.
Any input of data by you on our website is voluntary, there are no disadvantages for you in not giving your data. Without certain data, however, it is not possible for us to provide services or to conclude contracts.
On this website, personal data of the user are collected only in the context of the applicable data protection law, in particular the General Data Protection Regulation (DSGVO). The technical terms used in the text are explained in more detail in Article 4 of the GDPR.
Data processing is permitted according to the GDPR, especially in three cases:
- according to Art. 6 para. 1 lit. b DSGVO, if the processing of your personal data is necessary for the initiation, conclusion or execution of a contractual relationship;
- according to Art. 6 para. 1 lit. f DSGVO, if, after a balance of interests, the processing is necessary to safeguard our legitimate interests; this includes, in particular, our interests in analyzing, optimizing and securing the offer on our website – in particular an analysis of user behavior, the creation of profiles for advertising purposes and the storage of access data as well as the use of third-party providers.
Inventory data, usage data and advertising
We collect inventory data (eg name, address and e-mail address, possibly used services) as far as they are necessary for the establishment, content or modification of a contractual relationship between us and the user.
Furthermore, we collect usage data (eg visits to the website, interest in products) in order to enable and bill the use of the services on our website by the user.
The legal basis for this data processing are on the one hand our legitimate interests acc. Art. 6 para. 1 lit. f DSGVO in the analysis of the website and its use, if necessary, the legal permission to store data in the context of the initiation of a contractual relationship in accordance with. Art. 6 para. 1 lit. b DSGVO.
Furthermore, every time you use this website, our provider stores information, the so-called server log files, which are automatically transmitted by your browser. These are:
- Your IP address
- Type and version of your browser
- Visiting time
- the page from which you visited our site
- Name of the called page
- exact time of the call as well
- the transferred amount of data.
This data is used only for statistical purposes and does not allow us to identify you as a user.
Before sending any advertising, we will ask you for your explicit consent in accordance with Art. 4 No. 11 GDPR, as far as advertising of similar products that you have already purchased is concerned. This is done in particular if you give us the consent to send our newsletter or fill in a contact form.
As far as we ask you for your consent to process your data, we will inform you in clear language and easily accessible, for which cases you give your consent. Any consent requested by us is voluntary; any benefit that you wish to obtain by granting consent can be obtained without the consent, just ask us.
For each consent, they have the right to revoke any consent given to us to process your personal information at any time. This can be done by an informal message, for example via our contact form, an e-mail to the e-mail address stated in the imprint or an unsubscribe link (if offered by
us). Your revocation does not affect the legality of the data processing carried out until then.
In principle, data is only stored for as long as the purpose of the respective data processing requires. Further storage is especially considered, if this is still necessary for the prosecution by us or our other legitimate interests or if we are legally obliged to keep your data (eg in the context of tax retention periods, which are in principle 6 or even 10 years).
Our website uses within the scope of our legitimate interest in a technically flawless online offer and its economic-efficient design and optimization in accordance with. Art.6 Abs. 1 lit.f DSGVO Cookies, so that our offer can be used better, more effectively and more safely. Cookies are text files that are stored on your computer and store certain data about their user behavior on our site so that they can be used in a manner that corresponds to their previous use. These may be so-called “session cookies” that are automatically deleted at the end of your visit to our website. But there are also cookies that are permanently stored on your computer, unless you delete them. Then we will be able to recognize your browser the next time you visit our website and make them offers that correspond to their previous use of our website.
You can permanently prevent the storage of cookies in your browser by downloading and installing the subsequently linked plugin. Here you will find more information.
Likewise, you may prevent the use of third-party cookies by opting out on the opt-out page of the Network Advertising Initiative in accordance with the instructions there. Here you will find more information. A similar offer can be found on this US website and this European service.
Transfer to third parties
We do not like spam any more than you do. Therefore, we will not share your data with third parties, unless this is permitted by law.
A transfer of your data can either be:
- required for the fulfillment of a contract and then according to Art. 6 para. 1 lit. b DSGVO allowed or
- based on our legitimate interest in an effective performance in accordance with. Art. 6 para. 1 lit. f DSGVO be allowed
- be covered by a consent given by you or
- become necessary if we acc. to Art. 6 para. 1 lit. c DSGVO lawful use of your data by a state or agency.
Transfer to foreign countries, especially USA
Our website uses external providers based outside the EU for various functions. In particular cookies, active Java scripts and other techniques may cause their data to be processed and stored outside the EU. However, we will not disclose your information to a third country unless the EU Commission has established comparable data protection as in the EU, or if you have given us your informed consent or if we have agreed with the provider the standard contractual clauses to protect your data. For the US, with the Privacy Shield Agreement
under certain conditions, sufficient data protection has been established again. For more information about your rights in each of the following transfers of information to the United States, see
Rights of users
You can request information about the personal data stored by us at any time free of charge. This will require identification of your person to prevent abuse.
Deletion, correction, restriction
You may at any time request correction of incorrect data as well as a restriction of your processing or the deletion of your data. We will then immediately correct, block or even delete your personal data, provided that this is not precluded by statutory reasons.
You may require us to transmit the data stored about you in machine-readable form.
Insofar as you feel that your rights have been infringed by our data processing, you can file a complaint with the competent supervisory authority (here you will find a list of authorities).
Encryption of data entry
When you enter data on our website, be it on a contact form, during a registration, log-in or for payment purposes, the website on which you enter the information is encrypted. As a result, third parties can not read what data you enter. You can see the encryption on the lock icon in your browser and that the address line starts with “https” instead of just “http”.
Registration and payment (contract data)
If you register on our website for further services, the data you provide will be used for the use of our website and the services we offer. They are also used to inform you of changes in the scope of the offer, updates or technical innovations that are relevant to the use of our website.
The basis for this storage is the processing of data for the purpose of contract execution acc. Art. 6 para. 1 lit. b DSGVO and your consent acc. Art. 6 para. 1 lit. a DSGVO, which you give us with the registration. You can revoke this consent at any time, an informal message to us is sufficient (eg by unsubscribe link, contact form or e-mail). The legality of the data processing carried out until then remains unaffected by this revocation.
Your data will remain stored as long as you are registered on our website, the storage is still required to fulfill the contract / fulfillment, to prosecute us or our other legitimate interests, or we are required by law to retain your data (eg tax retention periods).
Contact forms / registrations, newsletters
If you fill out a contact form or send us an e-mail or other electronic message, your details will be stored for processing the request, possible follow-up questions or related questions, and will only be used in the request.
The input of your data is encrypted, so that third parties can not read your data during the entry.
The basis for this storage is your consent in accordance with Art. 6 para. 1 lit. a DSGVO, which you provide us with the completion of the contact form or your other request. You can revoke this consent at any time, an informal message to us is sufficient (eg by contact form or e-mail). The legality of the data processing carried out until then remains unaffected by this revocation.
Your data remains stored as long as it requires the processing of the request, in particular the storage is still required for contract fulfillment, to prosecution by us or our other legitimate interests or we are required by law to retain your data (eg tax retention periods).
If you comment on posts on our site, we will store your IP address to ensure that only lawful posts are published. After reviewing and releasing the comment by us, however, they will be deleted.
We also save your comment as well as the information entered by you (eg username or e-mail address).
You can also subscribe to the following comments. In this case, you will receive a confirmation email to verify that you have entered the email address yourself. In it you will find instructions on how to cancel the comment subscription at any time.
Basis for this storage is your consent acc. Art. 6 para. 1 lit. a DSGVO, which you provide us with the comment field. You can revoke this consent at any time, an informal message to us is sufficient (eg by contact form or e-mail). The legality of the data processing carried out until then remains unaffected by this revocation.
Your data will remain stored as long as the comment is saved, necessary for us to prosecute or for our other legitimate interests, or we are required by law to retain your data.
WordPress also uses Gravatar by default to give you an avatar if required. Their IP address is transmitted. For reasons of data protection, we have disabled the Gravatarfunktion here.
If Gravatar has been anonymised with a plugin (see previous page), it should be pointed to the anonymization. That could look like this:
WordPress also uses Gravatar by default to give you an avatar if required. Their IP address is transmitted. For reasons of data protection, we have pseudonymized the gravatar function here.
If you order the newsletter offered on our site, we will inform you in detail about what we inform you about, what data you store and what they are used for. We will not share your information with third parties and will only use it to send you the newsletter.
We will only send the newsletter to you if you have given us your prior consent. For this you will receive an e-mail from us with a link and further information and a request for your consent. By clicking on this link, you agree to receive the newsletter and to advertise it to us.
Basis for the storage is your consent acc. Art. 6 para. 1 lit. a DSGVO, which you give us by registering for the newsletter. You can revoke this consent at any time, an informal message to us is sufficient (eg by contact form or e-mail or unsubscribe link in each e-mail). The legality of the data processing carried out until then remains unaffected by this revocation.
Since we are legally bound to record your consent as part of the so-called double opt-in, your order of the newsletter, the sending of our consent mail and your consent by clicking on the link to place and time and your IP address will be logged and stored.
For the dispatch of the newsletter we use (within our legitimate interest in a technically flawless processing of our customer information and analysis) the supplier ActiveCampaign (1 N Dearborn, 5th Floor, Chicago, IL 60601, United States) from the USA.
This will transfer your data to the US, but ActiveCampaign is registered with Privacy Shield and is required to comply with EU privacy rules. For more information about your rights, see
The data used by ActiveCampaign includes a “web beacon” that sends the opening of the newletters and / or the activation of a link contained therein to ActiveCampaign. ActiveCampaign transmits information about your browser, your location and your IP address. This information is used to optimize our response to you.
Furthermore, our newsletter provider also uses this data, but only in pseudonymous form (ie without enabling your identification) to analyze and optimize your own service. Your data will never be used by you to contact you.
Your information will remain stored as long as it is stored in our e-mail list, is still required to be stored by us or our other legitimate interests, or we are required by law to retain your information.
Alternative contact forms / registrations
It should always be borne in mind that, according to the principle of economy, only such data as are necessary for the corresponding contact can be requested. So a phone number is not required, if the contact should be made only by mail, but otherwise, when it comes to actually ordering a callback.
On our contact page you will find a contact form with which you can request a specific offer for our services. We ask for your e-mail address and your name in order to be able to address you personally and answer your request. We will use this data only in the context of your specific request and delete it after completion of the processing, as far as it does not come to a contract.
Shop (soon to come)
Facebook audience measurement
You have consented to the explanation in this privacy statement when you visit the site, as follows,
“I agree that the Facebook Pixel records my visitor behavior on this site.”
that we may use the Facebook Pixel to evaluate the success of our advertising on Facebook. The Facebook Pixel is one of us in the context of our legitimate interest in a technically flawless online offer and its economic-efficient design and optimization gem. Article 6 (1) (f) DSGVO Distance Measurement Service of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA, used on this website.
The technology implemented by the Facebook pixel enables us to measure the reach and sales (so-called conversions) of our advertisements based on Facebook, thereby improving our advertising appeal. Furthermore, we can target users who have already visited our website with advertising on Facebook. We can also use the data to create custom audiences. Here, Facebook evaluates data from users of our website in order to designate people with similar interests.
The Facebook Pixel stores on your computer a cookie for it, with the help of which Facebook recognizes that you have visited our website when you are logged in to Facebook or log in again. The data is anonymous for us, we can not assign it to you. The data is transmitted to the US and stored on Facebook. Facebook has submitted to the Privacy Shield Framework, for more information on your rights, see
Facebook is a connection to your respective user profile possible. Facebook may use the data for its own advertising purposes, according to the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). If you wish to revoke your consent, please send us a short e-mail. If you are under the age of 13, your consent is not effectively possible.
Facebook offers you various settings for the Remarketing function and the Custom Audiences, which you can access here if you are logged in to Facebook. Without an account on Facebook, you can also make appointments to the European Interactive Digital Advertising Alliance, preventing it from being advertised.
What are Cookies?
A cookie is a small text document which gets stored on your hard drive in a part of your hard drive especially designated for cookies.
A cookie usually has a small amount of unique, identifiable text in it. A web site can send a cookie to your web browser if your browsers preferences are set to accept it.
A web site can only access the cookies it has sent to you, not cookies from other websites. Most up to date web browsers allow the option of clearing cookies should you want to do that.
Every time your computer connects to the internet an IP address is used. An IP address is a number that can identify your computer. IP addresses are collected by our server analytics. This is done as part of our collection of traffic data which contains demographic and profile data.
If you communicate with us us email, we may choose to keep all email correspondence with you on file.
How We Use the Information You Provide to Us?
We will use the information you provide us to administer our business by providing customer service, creating items, products and services and making them available to customers and prospective customers.
We will not share, rent, lease or give any of your personal information to anyone unless we are compelled to do so by law.
We reserve the right to change this policy at any time. Rest assured however that in regard to you personal information the policy will not change. We will not give, sell, rent, lease or distribute your personal information to a 3rd party unless compelled to do so by law.
If you have any additional questions, please do not hesitate to contact us at any time.